Business Coaching & Advisory

Strategic guidance from someone who has built, scaled, and led technology organizations — and knows what it actually takes.

What you'll achieve

  • Clarity on your technology and business strategy
  • Confidence in your decisions backed by real-world experience
  • A trusted advisor who understands both technology and business
  • Faster growth with fewer costly mistakes

About Business Coaching & Advisory

Sometimes you don’t need a full team — you need a trusted advisor who has been where you’re trying to go and can help you navigate the path ahead.

With 28 years of engineering experience and 15+ years leading technology organizations at companies ranging from venture-backed startups to Fortune 500 enterprises, Alex Ross brings a rare combination of hands-on technical depth and strategic business leadership.

Business coaching and advisory engagements are tailored to your specific situation — whether you’re a founder trying to make better technology decisions, a CEO navigating a digital transformation, or a technology leader looking to accelerate your team’s growth.

What's included

Regular 1:1 strategy sessions (bi-weekly or monthly)
Technology strategy review and recommendations
Team structure and hiring guidance
Vendor and platform evaluation support
OKR and goal-setting frameworks
Board and investor preparation
Ad hoc availability for time-sensitive decisions
Access to 720x's network of technology and marketing partners
Let's Talk

Ready to put Business Coaching & Advisory to work?

Book a free 30-minute discovery call and let's build a plan around your goals.

Book Your Free Call →